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6 min readUpdated June 2026

Power Poses for Presentations

The famous TED talk claimed power poses change your hormones. The science is more nuanced — but there's still something useful here.

JP

By Jonathan Prescott

MBA, Bayes Business School · Founder, Cavefish

The controversy

Amy Cuddy's 2012 TED talk on power poses is one of the most-watched ever. The original hormone claims didn't replicate, leading to backlash. But recent research suggests the subjective confidence boost is real — just not for the reasons originally claimed.

You may have seen the TED talk. Stand like Wonder Woman for 2 minutes and you'll feel more powerful. But does it actually work?

What the original research claimed

Amy Cuddy's 2010 study claimed that holding "high-power" poses for 2 minutes:

  • Increased testosterone (dominance hormone)
  • Decreased cortisol (stress hormone)
  • Increased risk tolerance
  • Made people feel more powerful

What happened when others tried to replicate it

Multiple replication studies failed to find the hormone changes. One of the original co-authors disavowed the findings. The backlash was intense.

However — and this is important — the subjective effects (feeling more confident) have been more consistently supported. You might not change your hormones, but you can change how you feel.

What we can actually say

Current evidence suggests:

  • Hormone changes: Probably not, or very small if any
  • Feeling more confident: Yes, modest but real effect
  • Feeling less anxious: Some support for this
  • Taking up space signals confidence: Yes, to yourself and others

The practical takeaway

Even without hormone changes, there are good reasons to use expansive postures:

1. Posture affects mood

Research on embodied cognition shows that body positions influence mental states. Hunching triggers threat responses. Standing tall triggers confidence responses. This isn't power-pose-specific — it's basic psychology.

2. What you avoid matters

Even if power poses don't help much, "low-power" poses definitely hurt. Hunching, crossing arms, making yourself small — these increase anxiety and signal fear to your brain.

3. Preparation ritual helps

Having a pre-presentation routine creates predictability and control. Whether it's power poses, breathing exercises, or listening to a specific song, rituals reduce anxiety by creating structure.

How to use this before presenting

  1. Find privacy: Bathroom, empty room, stairwell.
  2. Stand expansively: Feet shoulder-width apart. Hands on hips or arms wide. Take up space.
  3. Hold for 2 minutes: Don't rush it. Breathe slowly.
  4. Combine with breathing: Add physiological sighs or box breathing for additional benefit.

During your presentation

  • Stand with feet planted: Shoulder-width apart, weight even.
  • Shoulders back: Not tense, just not hunched.
  • Take up space: Use the whole stage or area. Don't hide behind the podium.
  • Avoid self-soothing: Don't cross arms, touch face, or fidget. These signal anxiety.

What works

  • Expansive posture increases confidence feelings (modest effect)
  • Avoiding low-power poses prevents anxiety increase
  • Pre-presentation rituals reduce anxiety through structure
  • Body language during presentation affects perception

Ready to Put This Into Practice?

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